Lewis will leverage the product analyst team members to conduct market research and business intelligence
San Antonio—The Aftermarket Auto Parts Alliance, Inc.has announced the promotion of Denton Lewis to Category Manager. Lewis will lead a team of product data analysts and represent the Alliance HQ office and the Auto Value & Bumper to Bumper shareholder members through business interactions with manufacturing partner organizations and their teams.
Lewis will continue working with new and existing manufacturing channel partners, perform annual category reviews, assess sales, margins, and evaluate inventory performance by leveraging internal and industry data sources. Lewis will leverage the product analyst team members to conduct market research and business intelligence with an eye on competitive positioning, product quality and vehicle coverage.
Denton Lewis previously was Senior Category Analyst – Underhood, re-joining the Alliance in April of 2023. Prior to this role Lewis was a Real Estate Opportunist in Dallas. From 2018-2021, Lewis was a product analyst working under Justin Hebert at the Alliance Headquarters office. Lewis holds a dual B.S.B.A. degree from the University of Tulsa in Finance and Economics.
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